Helping local businesses build their brand, create a plan, and market with purpose across digital and community channels.
Marketing should be more than a collection of tactics—it should be intentional, connected, and meaningful. We believe every brand deserves a strategy rooted in purpose and guided by care. That’s where soul comes in: an authentic commitment to the work, the details, and the results that drive lasting impact.
Marketing without meaning is just noise. That’s why we start with why. Every project begins with clarity – understanding your goals, your audience, and the impact you want to make. Purpose guides the direction and ensures that results aren’t just numbers on a chart, but milestones that matter.
Soul lives in the craft—the care we put into messaging, design, and execution. It’s the difference between checking a box and delivering work that connects on a deeper level. Every detail is handled with thoughtfulness, because results without care rarely last.
True results happen when everything works together. From brand storytelling to digital marketing, community engagement to SEO, each element is designed to support the next. It’s a connected rhythm of strategy and execution – delivering impact that feels seamless and sustainable.
Marketing that meets you where you are — and grows with you.
Every business is in a different stage. Whether you’re just getting started, need direction, or want a partner to keep the momentum going, our core services are built to guide, educate, and sustain your marketing efforts.
Our process starts with understanding your business, your audience, and your goals. Through a Marketing Assessment and Marketing Plan, we define the right message, platforms, and priorities for your growth. This strategy-first approach ensures every marketing decision moves you closer to measurable results — not just more noise.
Think of this as having a CMO-level advisor without the full-time cost. We offer one-on-one consulting, small business workshops, and strategic guidance designed to strengthen your marketing foundation. From reviewing campaigns to training your internal team, this service helps you make smarter marketing decisions with confidence.
Once your plan is in place, we help you execute it through tailored monthly partnerships. These packages combine the right mix of digital marketing services — like SEO, Social Media, Email, and Website Management — to keep your marketing moving forward month after month.
We know what it’s like to wear too many hats and not have enough hours in the day. That’s why our approach is designed for small businesses and nonprofits—organizations that need marketing leadership without the overhead of a full-time team.
Think of us as your virtual CMO – someone who understands your goals, builds the plan, and drives it forward from start to finish. Whether you need big-picture strategy, creative campaigns, or ongoing digital marketing, we become a true partner invested in your growth.
At Swann Marketing & Consulting, we believe marketing works best when it’s grounded in clarity, purpose, and partnership. Our approach starts with helping clients understand marketing works the way it does — not just the tactics, but the strategy and reasoning behind each step. When business owners feel informed, confident, and supported, smarter decisions follow.
We don’t jump straight into execution. Every engagement begins with a thoughtful plan: assessing where you are, identifying meaningful opportunities, and outlining a clear path toward sustainable growth. That long-term momentum matters more to us than quick wins or one-off campaigns.
Throughout the process, we operate as a partner rather than a vendor. That means open communication, honest expectations, and transparent guidance about what truly moves the needle. We break down complex ideas into simple, actionable direction so marketing feels manageable—not overwhelming.
And above all, we put intention behind everything we create. From messaging to design to strategy, our work blends strategy with heart, helping you build a brand that resonates, connects, and grows with purpose.
We make marketing understandable. By breaking down the “why” behind each decision, we empower clients with clarity and confidence - not confusion or industry jargon.
Our process begins with a plan. We use proven frameworks and real-world insights to guide smart decisions, ensuring tactics support a larger vision - not the other way around.
LEARN MORE
We embed ourselves in your business like an extension of your team. That means open communication, shared goals, and a relationship built on trust - not transactions.
Marketing can feel overwhelming. We bring it down to earth with simple explanations, clear direction, and actionable steps anyone can follow.
LEARN MORE
We’re upfront about what works, what doesn’t, and where your investment will have the greatest impact. No pressure. No fluff. Just honest guidance shaped by experience.
LEARN MORE
Short wins are nice, but long-term growth matters more. We help clients establish sustainable systems and marketing rhythm that create steady progress over time.
LEARN MOREIt means your marketing should be more than tactics or trends – it should have intention and heart behind it. Purpose gives the plan direction. Soul is the care, creativity, and commitment that make it resonate with people. Together, they create marketing that feels genuine and delivers real results.
Think of this as having a marketing leader on your side – without the overhead. You get one partner who handles everything: planning, creative, digital marketing, and ongoing strategy. It’s a simpler, more personal approach built for small businesses and nonprofits who want real connection and clear communication.
Every plan starts with understanding your goals, your audience, and what makes your business unique. From there, we outline your key strategies – branding, content, digital presence, and local outreach—and create a roadmap that ties it all together. The result is a clear framework that guides every decision moving forward.
Yes. Once the plan is in place, I can manage all the moving parts—social media, email marketing, SEO, and more. Some clients prefer full support, while others just need help steering the strategy. Either way, you’ll always have someone keeping the big picture in focus.
I primarily work with small businesses and nonprofits – organizations that care about what they do and want their marketing to reflect that. My clients range from local service providers to community-focused organizations, and every project starts with the same goal: make the message meaningful.
It begins with a simple conversation. We’ll talk about your goals, your challenges, and where you want to go. From there, I’ll create a plan that fits your needs and budget – one that builds momentum and grows with your business.
Your next step starts here. If you’re looking for a marketing partner who knows Middle Tennessee, let’s talk.
(615) 585-4751